Experience Data-Driven Growth
Our all-in-one ecommerce analytics app empowers your online store with unmatched insights, unique product engagement metrics, and seamless reporting features.
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It just works
Dhatma provides business insights by combining data from your customers' browsing captured by our tracking script, data regularly imported form Shopify and data imported from 3rd parties like Google or Facebook.
Simple to use, powerful once mastered
We offer pre-made, easy to understand default reports created with input from top e-commerce businesses. Custom report creation tools also available.
Your entire business is covered
We offer comprehensive data analysis of your online store, covering various aspects from product visibility to customer segments and finance. New data is updated monthly.
Time is of the essence
Save time and money with easy one-click data solutions: installation, integration, reports, and exports. Our mission is to make business insights readily accessible.
Product Views and Revenue in one screen.
We offer unique insights into your product performance by combining session and database data, such as impressions and conversion rate of a specific collection or product page.
Customize your reports as you wish.
Easily create custom reports by starting from any existing report, and using our wide range of dimensions and measures to fit your business needs.
Categories,
Vendors,
Product Tags
Easily analyze product performance from all perspectives with pre-segmented product information. Reports also available for Product types, Vendors, and Product tags.
PRODUCT PERFORMANCE
Discover which products sell, which don’t, and why!
Get a full 360° view of all your products.
Pre-made product selections
Unseen products
What percent of your product offering is not viewed by any customer?
A,B,C Products
Which products are your revenue drivers?
Viewed, but not purchased
How many of your products are never purchased, despite being viewed?
Returned Products
Which products generate the most returns?
Abandoned products
Which products do your customers add to the cart but don't finalize the purchase?
Visible out of stock products
Which out-of-stock products are being looked at by your customers?
Compare at product level.
All product metrics can be compared with previous periods to offer you a more accurate picture of their evolution.
Monitor the Sales Velocity of your products, types, vendors or variants.
Quick and easy way of measuring how fast your products are selling.
Which products are trending?
Instant view of how your products are performing day by day, week by week, or month by month.
Quick visual overview of all your products.
Feel free to drill down.
Your entire product catalog is automatically split between 6 different segments: 'Hidden products', 'Viewed, not purchased', 'Listed, not clicked', 'A products', 'B products', and 'C products'.
Frequently Bought Together.
Products. Product Types. Vendors.
Easy to find the right product combos for your new bundle or Sale. Easier with percent of sales precalculated for you.
Align your prices with your customers' expectations
What percentage of products at what price range generate the most revenue, product views, margin, etc.? Ready-made price range analysis that reveals your customers' price preferences.
Ready to get started?
Measure. Analyze. Profit.
WEB ANALYTICS
Analyze your sessions like a PRO
Easy to digest Web Analytics.
Product Visibility
Advanced monitoring tracks each product detail view and impression to compute performance metrics for every SKU.
Pre-defined Product Reports
Products that haven't been seen by any client, products that have been seen by a lot of clients and never been bought, and many more.
Collection performance
How many times a client has viewed a collection, which products has seen, which have clicked, and, most importantly, which he has purchased.
Revenue per sessions per traffic source
Track each session from start to finish and connect profits to traffic sources.
Friendly Analytics
Easily understandable and user-friendly analytics.
More sessions than Google Analytics
Dhatma is not (yet) affected by ad blockers, making it possible to record more sessions.
Track your campaigns
All your traffic is categorized based on the UTMs you use.
Device, browser, OS
All the usual device, browser, OS dimensions your accustomed to in your previous web analytics app.
Entry/Exit pages
Quickly identify which pages drive traffic and which cause exits from your store.
Built with privacy in mind
Only one cookie is used to differentiate between a recurring visit and a new visit. Data is not shared or cross-checked with 3rd parties.
Lightweight script
Our web analytics script loads faster than Google Analytics, not impacting your page load times.
No data sampling
We don't sample your data like Google Analytics. We report every session.
Ready to get started?
Measure. Analyze. Profit.
COLLECTION DATA ATTRIBUTION
Collection Attributed Stats
Revenue, views, impressions, sales, and more.
Collection Views
How many times do your customers browse a collection?
Collection Click-Through Rate
How many products get clicks each time a collection is browsed?
Collection Conversion Rate
How many transactions does a collection generate?
Product Impressions
How many time is a product seen by a customer who's browsing a collection
Collection Revenue
How much revenue does a collection generate?
Product type and Vendors
How certain product types and/or vendors perform in a certain collection?
Quick overview of your best and worst products.
High/Low converting products
Which products in your collections convert best/worst?
Listed, but not clicked
Which products viewed in listings have no clicks?
Zero Impressions
Which products are not seen by any of your customers in a collection?
Finance
Hassle free financial tracker
No need for Excel or spreadsheets. Everything you need is in a single table.
Product Revenue
Refunds
Discounts
Shipping
Net Sales
Cost Of Goods Sold
Facebook Ads Spent
Google Ads Spent
Gross sales
Ready to get started?
Measure. Analyze. Profit.
Marketing Costs
Keep your marketing costs in check
One-click integrations with Google Ads and Facebook ads.
Marketing Costs
One-click connect with Google and Facebook Ads for importing costs.
Revenue per marketing provider
Order revenue is attributed for each connected marketing provider .
Return on Ad Spent
Find out which marketing providers are most profitable.
Sessions & Bounce Rate
Make sure your money is not wasted on low quality browsing sessions.
Cost per order
How much do you spend for each order?
Filter out campaigns
Select which campaigns you want to include in your reports.
Customers
Target the right customers
Customer insights to fit any store
One Timers
Customers that have only one order.
Idle Clients
Customers that haven't ordered in a long time.
High Spenders
Customers with high-value orders.
Cohorts made easy
Analyze your customer acquisition and behavior with ease.
So far, so good
Frequently Asked Questions
Have questions about Dhatma? Contact us anytime and we'll be in touch shortly.
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