Sell more products

Business intelligence for each SKU.

Shopify logo icon Shopify Rating: ⭐️⭐️⭐️⭐️⭐️ (5 stars)

More than Google Analytics,
more than your store's database

We help you maximize sales by combining your store's data with real-time customer monitoring and showing you the most accurate product & collection analysis possible. Dhatma pulls all the relevant info on products, collections, and product types. Find out exactly which ones get the best results, which you should promote more, and which you should stop listing.
Own technology

Proprietary technology built specifically for your Shopify store.

It's your data

Private, secure and yours. Request your raw data anytime.

Built with you, for you

At least 50% of features are requested by our customers.

Dhatma Shopify application

Enterprise level pre-made product selections

Know what to order and what to discount. Find hidden gems or overrated products in your offering based on how your clients interact with your listings and how your marketing channels perform.
Unseen products
Unseen products

What percent of your product offering is not viewed by any customer?

A,B,C Products
A,B,C Products

Which products are your revenue drivers?

Viewed, but not purchased
Viewed, but not purchased

How many of your products are never purchased, despite being viewed?

Listed, but not clicked
Listed, but not clicked

Which products viewed in listings have no clicks?

Marketing Channels
Marketing Channels

What's the correlation between product performance and marketing channels?

High/Low converting products
High/Low converting products

Which products in your collections convert best/worst?

Abandoned products
Abandoned products

Which products do your customers add to the cart but don't finalize the purchase?

Visible out of stock products
Visible out of stock products

Which out-of-stock products are being looked at by your customers?

E-commerce is about products

Monitor KPIs for individual SKUs, how a changed price or title affects their performance, how customers find them, or on which marketing channels they perform best.
Change Analysis

Monitor how each change made to a product affects its performance.

Frequently Bought Together

What products, product types or vendors sell well together?


Which products are viewed by your customers and in which context.


Follow how each variation of a product performs.

Single sku analytics
Price analysis.

Align your pricing strategy with your clients' purchasing behaviour

We monitor every product impression and view so that you have an accurate analysis of how your customers react to a specific price.
Price Range Analysis

Dhatma automatically analyzes your product offering from a price range perspective and reveals your customers' price preferences.


We report on the ASP (average selling price) and APP (average product price) to help you keep your pricing strategy aligned with the expectations of your customers.

Stop guessing. Find the gems.

Ready-made graphs that help you be the best at picking profitable products. See how different combinations of different metrics bring out the hidden gems.
Scatter analysis

Collection performance =
Shop Performance

Our tracker monitors all your traffic, records the journey of each customer and attributes transactions to the appropriate collection. It then tells you which are your revenue drivers, by using collection-centric metrics.
Collection Views

How many times do your customers visit your collections?

Collection Click-Through Rate

How many products get clicks each time a collection is viewed?

Collection Conversion Rate

How many transactions do your collections generate?

Product Impressions

How many views does a product in each collection obtain?

Collections performance

So far, so good

We have over 4000 products in our store and it's easy to lose sales if you cannot properly track them and don't know which products are performing poorly. Thankfully with this tool you can analyze each product and product category individually, filter it by vendor and see its performance through different time periods. Really useful!


One click setup and surprising reports. It is an useful feature that you cna track the product performance after any changes. Great!


Great! I am finally able to see some good insights on my products performance, collections and search keywords. Very easy, one click install with tracker for page events included, no Google Analytics needed. Recommend.



Frequently Asked Questions

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Measure. Analyze. Profit.